As a managed service provider (MSP), you know that creating engaging content is important for attracting and retaining clients. However, many large so-called MSP marketing companies offer generic and re-used content that can actually hurt your business. In this article, we’ll discuss why MSPs shouldn’t use generic content and how to ensure your content is unique.

Why MSPs Shouldn’t Use Generic Content

Generic content is content that is not unique to your business or industry. Many large MSP marketing companies offer generic content that is re-used across multiple clients. This type of content can actually hurt your business in several ways:

• SEO penalties: Google and other search engines penalize websites that have duplicate content. This means that if you use generic content that is already on many other MSP websites, your website may not rank well in search results.
• Lack of engagement: Generic content is unlikely to engage your target audience. It doesn’t offer any new insights or perspectives, and it doesn’t speak to the unique needs of your clients.
• Lack of differentiation: Using generic content makes it difficult to differentiate your business from competitors. It doesn’t highlight your unique value proposition or showcase your expertise.

How to Ensure Your Content is Unique

To ensure your content is unique, there are a few things you can do:

• Do your research: Before publishing any content, search Google or Bing for the content those large MSP marketing companies place on their blogs. If you find that the content is not unique, don’t use it.
• Create original content: The best way to ensure your content is unique is to create it yourself. Focus on topics that are relevant to your clients and showcase your expertise.
• Work with a reputable content creator: If you don’t have the time or resources to create your own content, work with a reputable content creator who can create unique content tailored to your business and clients.

Conclusion

Using generic content can actually hurt your business by resulting in SEO penalties, lack of engagement, and lack of differentiation. To ensure your content is unique, do your research, create original content, or work with a reputable content creator. At Sites Elevated, we understand the importance of unique and engaging content for MSPs. Contact us today to learn more about our content creation services and how we can help you create content that sets your business apart from competitors.